Your web site design is important to us. Call us at (860) 716-4304 or access our online form by Clicking here.
A number of elements go into the design of a successful web site. In addition to their individual importance, there is the need for them to be combined seamlessly into a web design that is fast, clean, user-friendly, and pleasing to the eye. (Read on--there's a lot of good, basic information that will help if you are new to this!)
Content starts with you. And, it is the single most important piece of the site! Even if you have the ugliest, most cumbersome site imaginable, if you have first class content, you will have visitors that linger on it. What is "first class content?"
It is information. Information that visitors are looking for. For example, if your business is a small printing business, you need to tell visitors what you can do. That's obvious. You also need to tell them what they can get for their money. Your small printing business is looking for other small businesses to buy your service. They are just as frugal with their money as you are. Give them as many options and product bundles as you can come up with. And, give them prices whenever you can.
Additionally, give them information about yourself and your business. Why you are in it, what kind of materials you can provide, what kind of services you offer. Show them pictures of your operation, images of your work, your employees. If you offer any service that your competitors do not, tell them about it. And no doubt there is more— only you know the finer points of your own business.
You will need to provide me a write-up of you business addressing the items outlined above. Don’t worry about making the content flawless. Just get started and get ideas down on paper. Fab Web Designs is more than happy to help rewrite the content so it reads well on your web site.
Graphics can enhance a site tremendously or they can slow it to a crawl. Don't even think about designing a site with large, high-resolution graphics, no matter how glorious you think they may be. Your site is for your visitors— not for you. Hang your splendid images on your wall, not on your site.
Color is also a big issue. You may love aqua and pink. However, that may not be the best thing for your web site. Again, hang it on your wall, not your site. Colors work together or they do not. Their working relationships fall under the category of color theory. It's more than a theory—it provides recipes that please the visitor's eye and enhance your message.
Organize your site into logical pages, trying to reduce what you want to present down to what you think your visitors are looking for and what kind of information they want to find. Make it easy for them to find answers to any questions they might have. Make sure they don't get lost in a welter of links where they must follow many links to get an answer to a simple question. Having to hunt for the answer to an obvious question about your business equals frustration. Not a good way to start off a potential relationship.
Finally, there is the under-the-hood issue of making sure your site will eventually be found by the search engines. This is called Search Engine Optimization. This is behind-the-scenes work that I know how to do and get results! Our clients typically get ranked within the top 10 when searched. But please understand that page ranking and position change daily. Search engines are picky and not all are consistent in their workings. But, even though invisible, it is exceedingly important. We can provide proof of our clients high rankings in the various search engine.
If your site is easy to navigate and logical this should translate into visitors viewing your site and getting penetration (i.e., visitors looking at more than just the home page). With statistics we have available, we can show you some clients get up to 8,000 visitors a month. Also the statistics show what pages are viewed most often. This allows us to concentrate on adding more information to those pages to help translate visitors into customers and beef up pages that are not getting a lot of visits.
If you don't already have your domain name, you can check for available names by using www.whois.com. If yours is not taken and you need help registering it, please call and we will help you register it. This will not in any way lock you into using Fab Web Designs.
We can register your domain name, get your site hosted and maintain it for you. We can get your your site on the same server as we have our own site. That means that both the Technical Contact and the Site Administrator are located in Connecticut. However, if you chose to go elsewhere, and even if you chose not to use our web services, you might want to check out http://www.1and1.com or http://www. godaddy.com.
Why Would We Send you Somewhere Else? If you don’t want to use Fab Web Designs, then we still want to save you time and money. What you can get at 1and1.com or GoDaddy would cost a lot more at many other hosting company’s. Besides, their website uptime is 99.9% and their service is outstanding! When we find something good, we stick with it.